Trademark search is the key element of every trademark registration procedure. It should be completed before filling the application. While it is always important to run a thorough analysis, it is a must in countries such as the United Kingdom – with higher trademark application rejection rates. So, why is trademark search crucial in UK? Find out by reading this article.
What is a trademark search?
A trademark search is a set of actions taken to discover whether a trademark is already used and registered. It is also the analysis of similar logos or words – close resemblance might also be the cause of trademark rejection.
Why is trademark search in the UK essential?
The trademark registration in the United Kingdom is known for higher rejection rates – over 20% compared to only 10% in the EU. This means that only a properly prepared trademark claims are bound to be accepted. Yet, in order to construct a successful application, you need to know everything about the existing logos. And this is why trademark search in the UK is vital – only through this process can you ensure that your trademark fits in.
How to conduct a trademark search in the United Kingdom?
There are several ways to complete this step. You can cooperate with UK trademark lawyers, who will conduct the search and advise you. You might also opt for a complete United Kingdom trademark registration service – the expert trademark attorneys from such companies will guide you through the whole process: from trademark search to the completion of trademark registration.
The takeaway
The importance of trademark search in the UK derives from the high trademark registration rejection rates. It is possible to perform the search with the help of the local lawyers as well as to use the services of professional trademark registration companies. You must ensure that the team with which you collaborate is experienced – otherwise your application might fail.
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